17 Oct

Customer Marketing Manager Jobs Vacancy in Britannia Bengaluru

Position
Customer Marketing Manager
Company
Britannia
Location
Bengaluru KA
Opening
17 Oct, 2018 30+ days ago

Britannia Bengaluru urgently required following position for Customer Marketing Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Customer Marketing Manager Jobs Vacancy in Britannia Bengaluru Jobs Details:

Position Title: Customer Marketing Manager - Modern Trade

Function: Sales

Key Stakeholders:

Internal:

  • Head Modern Trade,
  • ASMs/ASEs -Modern Trade,
  • Brand Team,
  • Key accounts manager,
  • Supply Chain and Commercial

External:

  • Category Heads / Managers of Retail Chains,
  • BTL and activations agencies,
  • Purchase Heads - Commercial Mangers

Educational Qualification: MBA (Specialization in Sales & Marketing) from a Premier B School


Experience: 3 - 5 years (min 2yrs channel experience, prior exp in trademarketing / key account management) if from a Prem B School, 5-7 years years if otherwise

Preference: Current exp. In Modern Trade working as customer marketing/trademarketing/ key accounts manager


Purpose Of the Role :

Key conduit between marketing, sales and customer team. Works as strategy and insights arm of the channel. Ensures GTM planning & execution, A&SP management, building categories in MT and working closely wih MT customers to build brand/category basis shopper/retail insights.




Key Responsibilities:


1.Category development :

  • Responsible for revenue, growth, demand planning and business development for set of categories
  • Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities
  • Develop a joint brand-channel activity calendar for building the categories

2.New product launches, brand led activations and visibility planning :

  • Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands
  • Develop and execute brand activations in close coordination with KAMs, Ops and Customer team
  • Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same

3.Insighting and actioning - MT customer / Key Accounts Manager / MT Sales :

  • Work closely with MT customers, Key account managers and Ops team (area heads) to understand shopper, field and retail levers
  • Provide adequate data and market intelligence to key accounts to meet the Joint Business Plan
  • Joint working with customer category managers, marketing team, insights team and retail data to understand & build on shopper/retail insights and bring out opportunities

4.Channel development projects and data insighting :

  • Assess potential for special packs and work on the development of the same with the cross-functional team
  • Work on shopper insights led category management
  • Work on projects to lead innovation in channel : product mix (combos), promotions, visibility, systems & processes and channel activations
  • Research and data analysis on offtake data, shopper retail data, nielsen etc. Lead insighting into action

5.Promotion and A&SP Management

  • Design shopper promotion along with KAM and Ops
  • Responsible for A&SP / spends management for the set of categories. Stringent check & tracking of the same.
  • ROI check and pre-post evaluation of spends , promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact


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