23 May

Brand Manager Jobs Vacancy in Relaxo Footwear

Position
Brand Manager
Company
Relaxo Footwear
Location
Opening
23 May, 2018 29 days ago

Relaxo Footwear urgently required following position for Brand Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Brand Manager Jobs Vacancy in Relaxo Footwear Jobs Details:

Minimum Job Requirements

Educational Qualification:
MBA (Proffered Tier 1/2 institutes)


Experience:
8 – 12 yrs. of Marketing/Branding in Footwear/FMCG


Any additional requirement:

Purpose of the Position (Job Summary)


To develop and implement the marketing strategy for defined product category (including New Product Development, pricing, promotion, NPD and Communication, packaging development), in line with overall business objectives.

Key Roles and Responsibilities

Financial
  • Develop and deliver the strategy and marketing activity to support product category in line with business objectives to maximize market share and brand profitability.
  • In conjunction with Head of Marketing formulate category marketing strategy and detailed brand plans, ensuring effective implementation and analysis of performance results.
  • Full analysis of product performance using internal and external sales performance data and on-going review of market and competitor activity.
  • Manage the category P&L ensuring that all strategic initiatives and new product development meets overall profitability targets.
  • Manage ROI analysis on key promotional activities against planned action standards presenting results and recommendations to Head of Marketing and commercial teams.

Customer Oriented
  • Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
  • Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.

People Oriented
  • Effectively manage relationships with all external suppliers (PR, advertising, packaging, research etc.) to ensure that agreed objectives are delivered on time and within budget.
  • Effectively manage communication and strong relationships with all internal stakeholders (sales, finance, operations and NPD teams).
  • Build effective relationships with communication agencies (advertising and PR) and co-ordinate consumer activity plans.

Internal Business Process
  • Regular monitoring and reporting of the Key Matics.

Competencies

Technical/Functional
Behavioral

1. Market Research & Analysis
2. Marketing Strategy & Planning
3. Positioning & Branding
1. Analytical/Problem Solving
2. Team Leadership
3. Creativity and Innovation

Key Responsibility Areas

Quantitative
Qualitative

1. Increase Net Realization by improving product mix
2. Zonal Brands Performance
3. NPD Placement
4. NPD Feedback


1. Operationalization of Market working tracking process & formats
2. Competition Analysis & Recommendations
3. Allocation Of NPD Stocks & POP Materials - Brand specific
4. Business Pulse Outlets.

Key Stakeholder Management

Internal
External

  • Field Sales Staff
  • Corporate Communication
  • CPD
  • Finance
  • Sales Development
  • NPD
  • PR Agencies


Jobs Vacancy Related to Brand Manager:

30May

Assistant Manager Brand Marketing And Communications Jobs Vacancy in Company Bengaluru. Company Bengaluru opening great career opportunity and jobs vacancy for Assistant Manager Brand Marketing And Communications position. This jobs vacancy will be open for new jobs applicant starting for 30 May, 2018. Broad brand, marketing and communications experience in a world-class global organization. You must be able to develop communications strategy, working with... ... Continue reading -->


14May

Brand Manager Jobs Vacancy in Company Gurgaon. Company Gurgaon opening great career opportunity and jobs vacancy for Brand Manager position. This jobs vacancy will be open for new jobs applicant starting for 14 May, 2018. A fantastic opportunity is available for a Brand Manager to join our India Health team. The role requires the holder to develop a brand vision, plan the market... ... Continue reading -->


08Jun

Senior Manager Brand And Marketing Jobs Vacancy in Decor Mumbai. Decor Mumbai opening great career opportunity and jobs vacancy for Senior Manager Brand And Marketing position. This jobs vacancy will be open for new jobs applicant starting for 08 Jun, 2018. Experience in Brand & Marketing. Develop and execute brand architecture for D'decor. Work on ATL (advertising and promotional campaigns) and BTL (consumer... ... Continue reading -->


21Feb

Brand Manager Jobs Vacancy in Seedo Labs Bengaluru. Seedo Labs Bengaluru opening great career opportunity and jobs vacancy for Brand Manager position. This jobs vacancy will be open for new jobs applicant starting for 21 Feb, 2018. Build brand preference in India. 3-6 years experience in Marketing Industry, which includes brand management. Create long-term affinity for the brand by way of... ... Continue reading -->


12Jun

Brand Manager Jobs Vacancy in Kraft Heinz Company Mumbai. Kraft Heinz Company Mumbai opening great career opportunity and jobs vacancy for Brand Manager position. This jobs vacancy will be open for new jobs applicant starting for 12 Jun, 2018. Focuses on a specific, discrete brand or product, primarily as an implementer rather than a developer. To be the best, we want the best – best brands, best... ... Continue reading -->